Kalina Debs


Art Director & Designer

A Little

About Me

I am a multidisciplinary designer with more than 10 years of experience in the advertising and marketing industry.

I find inspiration in street art, movies and music.

Working alongside other artists, creative directors, copywriters, brand managers and many more, has given me extensive knowledge of problem solving in terms of design & directing.

I strongly believe that behind the process of creating something outstanding lies a great team.

Work Experience

BTV Media Group

Art Director, marketing team

2020 – until present

AD Agency The Smarts

Art Director 2015 – 2020

AD Agency Paxton Road

Senior Designer 2014 – 2015

Saatchi & Saatchi Bulgaria

Designer 2011 – 2014

Publicis Groupe Bulgaria

Graphic Designer Internship

2010 – 2011

personal work

inktober challenge 2023

some sketching

some work in progress

good design

is good




national campaign for world cleaning day. tv spot, outdoor, merch, social media etc.

@bTV media group

logo & moodboard

green week - corporate

esg activation.

@btv media group

photoshoot & movie poster series

hristo - hitting rock bottom to survive

@the smarts

logo & moodboard

esg btv business news

@btv media group

photoshoot & visuals for social media

coolt- lifestyle tv show

@btv media group

photoshoot & movie poster series

a dose of happiness is a movie about addiction and internal struggle

@the smarts


This is a showcase of some of the commercials and music videos I have worked on as an art director. From concept to execution, I am involved in the whole process

Kalina Debs


with Me